marketing psychology

Mind games: using heuristic theory to increase customer spend online

I want you to think long and hard about the time you last made a commercial decision. It could be a big decision, like the time you made an offer on your first house, or it could be a small decision, like last week, when you were deciding what brand of beer to buy at the bar.  

Chances are that whatever decision you made, you weighed up the pro’s and con’s, considered the financial implications, and acted accordingly, safe in the knowledge that you’d made the right, rational choice.

Except… you probably didn’t…