Marketing ROI

Optimising for your most profitable long-term customers

As hardworking e-commerce marketers, you might measure
success using ROI, Customer Acquisition Rate, Net Profit, and so on. 

However, while these
tactics are essential to the growth of any successful company, they don’t tackle
the ultimate objective: managing campaigns to maximise customer lifetime value
(LTV).

Will media agencies sound the death knoll for pure play PRs?

It has been interesting to watch the varied reactions following
Volvo’s decision to appoint Mindshare to manage their SEO, digital PR
and social media (PR Week May 8). SEO drives the effectiveness of
digital PR and vice versa – irrespective of whether this is championed
by PR agencies or traditional media agencies.