1. Executive Summary Building on its Career and Salary Survey from 2015, 2016 and 2017, Econsultancy has once again collaborated with sister brand Marketing Week to survey 4,154 people across the marketing and digital industries in 2018. The research includes the following core findings: For a big pay packet and high job satisfaction, consider gaming […]
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If you want to be rich then you’re better off working client-side than in an agency, according to a new survey on marketing salaries.
Across all digital industries respondents working in-house earned more than people at the same level in agencies.
For example, the average salary for junior employees was £23,310 in agencies compared to £26,161 in client-side roles.
The gap was closest at senior level with agency respondents being paid £60,830 on average compared to £61,873 on client-side, but then the difference grew to roughly £20,000 at c-level (£95,212 vs. £114,199).
Marketing Week is carrying out a marketing salary survey to gauge how the industry is paying its workers and keeping them happy.
The results from last year’s survey found that budgets were squeezed, with 26% of marketers not receiving a pay increase in 2012, while 34% had rises of less than 3%.
This year’s survey seeks to determine if the relatively improved economy has had an impact on salaries.