On Friday, August 17th, in Singapore, Econsultancy is hosting an afternoon event which will feature talks by some of the top marketing talent in the region.
We’re calling the event ‘Digital Divas‘ as, unlike our other events, this one will feature fresh insights exclusively from women in senior marketing positions. For those in Singapore, you can book your spot here.
Not only is Cadbury one of Britain’s most well-known brands, it’s also one of the nation’s oldest – first established in 1824.
Though taken over by Mondelez International in 2010, it has managed to retain its British headquarters (and its decidedly British disposition).
Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.
Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.
At a recent Econsultancy event, delegates were offered insights by an industry expert into how digital transformation can transform marketing on its own.
The marketing industry is notorious for not getting to the point.
Vendors wrap their services in complex hyperbole, creatives value medium over message, and blogs like this one (hands up) often fail to call them out.
Welcome to 2017, the year where rapid change defines marketing.
Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year – all the better for the company, your teams and your customers.
Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.
A key theme that came up several times throughout the day was what marketers require to get started.
If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it’s that they all need sales to thrive.
But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.
I recently spoke to top retail brands about their experience with attribution and one of the comments was particularly pertinent.
For those of you who were following the saga of #GiveGregTheHoliday last week, you’ll be well aware of the power of agile marketing, Twitter and free holidays to Las Vegas.
The brands that leapt on the hashtag swiftly and with the most relevance, enjoyed a huge increase in promotion, brand awareness and a positive upswing in perception.
TrekAmerica would see its gift of a holiday to Vegas covered everywhere from BBC News, Mail Online, Buzzfeed to NPR, complete with embedded link to its Twitter page.
The initial tweet was retweeted 245 times and TrekAmerica picked up roughly 600 followers over the next few days.
We’re at an inflection point in B2B marketing, and marketers should celebrate the opportunity to show their true contribution to revenue and not fall back on squishy metrics like ‘attention’.
Last week the esteemed Top Sales World blog published a piece entitled, “Attention (not leads) should be B2B marketing’s primary measure”.
I couldn’t disagree more. And, since the post doesn’t include a way to comment, I couldn’t disagree on the page itself, so I’ll do it here.
Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.
Some in-app offerings will be enough of a pull for users, but other times the users might need a little push.