marketing strategy

10 examples of Cadbury’s sweetest marketing campaigns & creative

Not only is Cadbury one of Britain’s most well-known brands, it’s also one of the nation’s oldest – first established in 1824.

Though taken over by Mondelez International in 2010, it has managed to retain its British headquarters (and its decidedly British disposition).

Bridging the gap: uniting marketing and sales with employee advocacy

If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it’s that they all need sales to thrive.

But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.

23 nimble examples of agile marketing from ecommerce brands

For those of you who were following the saga of #GiveGregTheHoliday last week, you’ll be well aware of the power of agile marketing, Twitter and free holidays to Las Vegas.

The brands that leapt on the hashtag swiftly and with the most relevance, enjoyed a huge increase in promotion, brand awareness and a positive upswing in perception.

TrekAmerica would see its gift of a holiday to Vegas covered everywhere from BBC News, Mail Online, Buzzfeed to NPR, complete with embedded link to its Twitter page. 

The initial tweet was retweeted 245 times and TrekAmerica picked up roughly 600 followers over the next few days.

Leads and opportunities are the primary B2B marketing measure, not ‘attention’

We’re at an inflection point in B2B marketing, and marketers should celebrate the opportunity to show their true contribution to revenue and not fall back on squishy metrics like ‘attention’.

Last week the esteemed Top Sales World blog published a piece entitled, “Attention (not leads) should be B2B marketing’s primary measure”.

I couldn’t disagree more. And, since the post doesn’t include a way to comment, I couldn’t disagree on the page itself, so I’ll do it here.

How push notifications can boost your mobile strategy

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.

Some in-app offerings will be enough of a pull for users, but other times the users might need a little push.