marketing technology

storm clouds

Cloud-based CRM systems – What are the benefits?

A customer relationship management (CRM) system is a piece of marketing technology used to manage, analyse and quickly respond to interactions with current or future clients or customers.

With a good-quality CRM system in place, you can easily keep all the information about every party that your business is interacting with up-to-date and accessible by everyone within your team. CRM systems also allow you to solve specific problems within the customer or client relationship cycle, focus on customer retention, and drive sales growth.

The week in martech: Oracle’s tech stack, image tracking & overhyped blockchain

Welcome to The Week in Martech, a new column in which we round up some of the most interesting developments from the world of marketing technology over the past week.

This week, cloud-based software platform Oracle wants its clients to know that its tech stack is not a 7-Eleven (but it’s happy to help them make a chocolate cake), and the blockchain hype in advertising is starting to lose momentum.

Marketing automation: six case studies and an infographic on how it improves sales and revenue

Marketing automation has been one of the hot topics in digital this year and it’s likely to remain high on the agenda during 2014.

It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.

Much has been said on this blog about the value of marketing automation technology, but I thought it would be useful to pull together some case studies to help quantify the impact it can have on sales and revenue.

Is marketing facing its own fiscal cliff in 2013?

Marketing complexity continues to increase due to data proliferation, channel fragmentation, technology advancements and the increasing empowerment of the consumer.

In addition, marketing is being asked to address some key organizational challenges as the role of marketing becomes more pervasive across an organization.

But what can you look at in order to address these challenges and bring your organization into the future of business?

Tag management: whose side are you on?

Tag management is rapidly becoming one of the must-haves for site owners. The ability to manage the ever-growing number of measurement and marketing tags on a website offers huge benefits to webmasters and web marketers alike.

However, there are two fundamentally different approaches to tag management and anyone looking to adopt the technology should be aware of the benefits and limitations of each.