This study, produced by Econsultancy in collaboration with Tealium, examines how retailers have been performing during an extremely challenging economic environment and how their approach to data management will be central to their future evolution.
Produced by Econsultancy in collaboration with Tealium, this study examines how retailers have been performing during an extremely challenging economic environment and role technology plays, both now and in their future plans.
A webinar featuring unmissable insights from Econsultancy’s new research into what marketers see as the key opportunities and challenges over the next two years, compiled from a survey of marketing professionals and interviews with industry experts.
The 2020 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies today.
This reports highlights the priorities facing the CMO in 2020, in a business and marketing landscape where customer experience is the key challenge and prizes for the most successful brands are increases in revenue, profitability and market capitalisation that significantly surpasses the competition.
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I’ve found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
Sales and marketing are converging in many businesses. But why and how?
Econsultancy’s latest Digital Transformation Best Practice Guide answers exactly those questions.
Here are some of the key insights.
As a married man only a month resident in my first owned home, IKEA is a big part of my life.
The brand is frequently cited as a master of branding, marketing and advertising.
So, here are 10 examples of fantastic marketing creative from IKEA.
While it’s certainly dependent on the organization, its industry, and its culture, chief marketing officers — once sought after exclusively as masters of the creative — are increasingly being forced to fit into equally analytical roles as a result of the data revolution.
Blending traditional creative aspects of marketing with analytics is unprecedented, and for some, perhaps even unwelcome.
But Mike Linton, CMO at Farmers Insurance, disagrees: “I think this argument of whether a CMO’s role is art or science is flawed.”
Every year, marketing managers identify their primary areas of focus for the coming year.
At a macro level, the same topics come up again and again – personalisation, mobile and social.
There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.
