Webinar: Future of Marketing
September 8th, 2022 | 2:00pm BST | 9:00am EDT
The Present and Future of Retail Marketing
This study, produced by Econsultancy in collaboration with Tealium, examines how retailers have been performing during an extremely challenging economic environment and how their approach to data management will be central to their future evolution.
The Present and Future of Financial Services Marketing
Produced by Econsultancy in collaboration with Tealium, this study examines how retailers have been performing during an extremely challenging economic environment and role technology plays, both now and in their future plans.
Future of Marketing Webinar 2020
A webinar featuring unmissable insights from Econsultancy’s new research into what marketers see as the key opportunities and challenges over the next two years, compiled from a survey of marketing professionals and interviews with industry experts.
2020 Digital Trends – Advertising in Focus
The 2020 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies today.
Thriving in the Experience Economy: Priorities of a CMO
This reports highlights the priorities facing the CMO in 2020, in a business and marketing landscape where customer experience is the key challenge and prizes for the most successful brands are increases in revenue, profitability and market capitalisation that significantly surpasses the competition.
2016: The good, the bad and the future of digital marketing
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I’ve found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
Who will win the live-streaming battle: Facebook Live or Periscope?
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
The Sales & Marketing departments: Why & how they should merge
Sales and marketing are converging in many businesses. But why and how?
Econsultancy’s latest Digital Transformation Best Practice Guide answers exactly those questions.
Here are some of the key insights.
10 examples of great IKEA marketing creative
As a married man only a month resident in my first owned home, IKEA is a big part of my life. The brand is frequently cited as a master of branding, marketing and advertising. So, here are 10 examples of fantastic marketing creative from IKEA. 1. Free cot ad (for babies conceived on Valentine’s Day) […]
Today’s renaissance CMO should master both logic & creativity
While it’s certainly dependent on the organization, its industry, and its culture, chief marketing officers — once sought after exclusively as masters of the creative — are increasingly being forced to fit into equally analytical roles as a result of the data revolution.
Blending traditional creative aspects of marketing with analytics is unprecedented, and for some, perhaps even unwelcome.
But Mike Linton, CMO at Farmers Insurance, disagrees: “I think this argument of whether a CMO’s role is art or science is flawed.”