Foreword Welcome to Adobe’s Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are driving marketing strategies, company investment and consumer behaviour. This tenth edition of the report gives […]
Acknowledgements John Bernard Dexcom Marketing DirectorSteve Challouma Birds Eye Marketing DirectorRadha Davies Virgin UK Brand Development DirectorMark Evans Direct Line Managing Director, Marketing & DigitalKate Ghandi UKTV Marketing DirectorMargaret Jobling Centrica Chief Marketing OfficerAlison Jones Co-Op Chief Customer OfficerPeter Markey TSB Chief Marketing OfficerCiaran Nelson Anglian Water Director of Brand CommunicationsEllie Norman F1 Director of […]
It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.
I’ve found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies.
In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.
Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.
Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.
Sales and marketing are converging in many businesses. But why and how?
Econsultancy’s latest Digital Transformation Best Practice Guide answers exactly those questions.
Here are some of the key insights.
As a married man only a month resident in my first owned home, IKEA is a big part of my life.
The brand is frequently cited as a master of branding, marketing and advertising.
So, here are 10 examples of fantastic marketing creative from IKEA.
While it’s certainly dependent on the organization, its industry, and its culture, chief marketing officers — once sought after exclusively as masters of the creative — are increasingly being forced to fit into equally analytical roles as a result of the data revolution.
Blending traditional creative aspects of marketing with analytics is unprecedented, and for some, perhaps even unwelcome.
But Mike Linton, CMO at Farmers Insurance, disagrees: “I think this argument of whether a CMO’s role is art or science is flawed.”
Every year, marketing managers identify their primary areas of focus for the coming year.
At a macro level, the same topics come up again and again – personalisation, mobile and social.
There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.
The first act of outreaching to the crowd is 300-years-old (dates back to 1714), but the term ‘crowdsourcing’ was first coined in 2005 by two Wired Magazine editors Jeff Howe and Mark Robinson.
Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology.
Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.
Incorporating a range of psychological principles into your content marketing and sales strategy is a no-brainer.
Knowing what makes your customers tick and how you can influence their purchasing behaviours and decisions is crucial when developing in-depth content marketing strategies.
Shoppable video has not gained widespread adoption. In this post I’ll look at the reasons for this failure and suggest ways to make this a more routinely used tool.