marketplace

Cresco Data’s Anna Trybocka on brand leadership: “It’s not good enough these days to just make money”

On August 17th in Singapore, Econsultancy is hosting an event for client-side marketers which features talks by marketing industry leaders.

The event, ‘Digital Divas’, is slightly different from our other events in that all of the speakers are women and it aims to offer marketers a fresh perspective on the latest industry trends.  Those interested in attending can request their seat here.

Four steps to optimizing customer experience using data & analytics

Few would argue that two of the most important marketing topics at the moment are customer experience (CX) and data analytics.

Which is interesting as CX and analytics seem worlds apart. CX tends to be a soft, holistic study of how to make customers happier and analytics consists of the cold, hard numbers which fuel return on investment (ROI) calculations.

cx

Three risky customer experience (CX) initiatives

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*.

But improving customer service comes at a cost. Besides the time and effort required, sometimes marketers need to take risks to make their company more customer-centric. Here are three examples of companies who have taken a leap in the name of CX innovation.