Pampers to livestream web TV show within Facebook

Pampers is due to livestream an online TV show to its UK & Ireland Facebook page tonight.

The brand has built a dedicated event tab to host this, but will also stream Sleep WebTV live into the wall on the events page via an embedded player – something that’s believed to be a UK first.

Built by markettiers4dc, it features a ‘submit a question overlay’ – meaning that viewers will be able to ask questions easily from within the player.

The session features baby sleep expert Wendy Dean, who’ll be sharing her advice with those watching.