Pinterest marketing for retailers has gotten a whole lot more interesting.
Quite simply, Rich Pins offer more details than your standard Pinterest pins, therefore making them more useful.
If you’re a retailer you can include product information such as real-time pricing, stock availability and direct links to the product page.
Rich Pins are a very similar concept to ‘rich snippets’. If you’re already aware of ‘rich snippets’ then you’re half way to understanding Rich Pins.