A week or so after Mars pulled back from the Skittles social media experiment, it has forced a digital agency to close down an unauthorised Snickers website.
Poke, the agency in question, was sent a cease and desist order, which demanded the suspension of www.snckrz.com. The website allowed users to customise the Snickers packaging, with their own logo.
Snckrz.com had attracted more than 80,000 users since Poke launched it, seemingly in response to the brand’s official ‘Snacklish’ campaign. Poke tried to do this anonymously, but it didn’t stay that way for long. And feathers were suitably ruffled as a result.