A lot of people claim to be social media experts, but Marta Kagan actually knows what she’s talking about.
Kagan is a self-confessed start-up junkie who currently heads up the Boston office of integrated marketing agency Espresso. Her slideshow, “What the F**k Is Social Media?” was a social media hit a year ago, and the follow up — What the F**k is Social Media: One Year Later — has been shared even more widely. (Our editor Chris Lake did a riff on what social media can’t do for brands here over the summer.)
I spoke with Marta about what the fuck is and isn’t social media today. And whether social media can cure cancer.