July 23rd, 2020 | 11:00am BST, 6:00pm SGT
As B2B marketers evolve to working in an entirely digital space, the need for innovative, reliable marketing technology to support their business strategy has never been clearer.
According to a new study published by MarTech Today, a whopping 83% of the organizations it polled upgraded or replaced at least one martech application in the past year.
Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown.
Digital marketing has become increasingly complex over the past few years.
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become.
A marketer’s job is far from straightforward.
Welcome to The Week in Digital Transformation, our regular round-up containing everything you need to know about news, research, analysis and ideas on digital transformation from the past week.
It’s been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day. From a marketing perspective – that’s a hell of a lot of noise to cut through.
It was back in 2014 when the term ‘low code’ was first used to describe the nascent development platforms which enabled the rapid build of applications and websites by reducing the need for hand coding.
A customer relationship management (CRM) system is a piece of marketing technology used to manage, analyse and quickly respond to interactions with current or future clients or customers.