Last year Mary Portas released ‘The Portas Review’, which set out her recommendations for reviving the high streets of Britain’s towns and cities.
As we said at the time, she seemed to have a blind spot as far as the role of the internet and digital technology is concerned. In fact, the report said that the internet ‘is one of the key threats to retail on our high streets’.
We see it differently: the internet is vital to the future of the high street.
In our new report, ‘How the Internet can save the High Street’, (free for Bronze members upwards) we explore how digital technology can be used to drive footfall to the high street, and to enhance the in-store experience for consumers.
Here are a few highlights from the report….