Mashable

Digital publishers fall back to earth

The digital publishing industry was hit with a surprise late last week as reports broke indicating that digital media darling Mashable was sold to Ziff Davis for just $50m.

That’s a small fraction of the $250m investors had valued the company at in its most recent funding round last year.

Native advertising: 12 fascinating examples of good and bad practice

You’re more likely to survive a plane crash than click a banner ad.

That’s my favourite stat of 2013, thanks to Solve Media.

Faith in traditional digital display advertising is fast decreasing, with many experts believing that banner ads just don’t work. 60% of consumers do not remember the last display ad they saw, according to Online Media Daily.

Display ads don’t work because we’ve become used to ignoring them. They used to be an annoyance; a creatively barren distraction, but now we’ve trained ourselves, almost subconsciously, to glance down a webpage and not even notice them. 

Mobile banner ads are far more insidious and harder to ignore. According to GoldSpot Media, up to 50% of clicks on mobile ads are accidental.

So what’s the alternative?

I wrote an introduction to the world of native advertising last November in which I discuss the various merits or otherwise of this content driven approach to advertising.

Here I’ll be presenting examples of this much argued-over marketing trend, and trying to ascertain whether there is any good or bad practice to be gleaned from the more popular native ads hosted on publisher’s sites.

12 great examples of publishers that use responsive design

ITV recently underwent a corporate rebrand that included a new logo and colour scheme, as well as a new responsive design website.

The broadcaster’s decision to turn to responsive design follows similar transitions by a number of other content sites in the past 12 months as they attempt to cater for a growing mobile audience.

We’ve previously highlighted 10 great examples of ecommerce sites that use responsive design, as well as looking at the problems with mobile ads and how they can be overcome.

And in light of ITV’s new site, here are 12 examples of publishers that have embraced responsive design…