As a marketer will you choose to industrialise or to make art?
Will you choose to appeal to the maximum amount of people as possible via the safest of methods or will you appeal to those on the fringes? The people who may not immediately drive huge traffic or revenue for you but will make your business stronger in the long-term.
This is a question posited by author Seth Godin, who delivered a keynote speech at C3 in New York last week.
Here are Seth Godin’s thoughts on ‘the fork in the road’ and the decision on which direction you may want to take.