Master of Malt

How online retailers use gift finder tools to inspire Christmas shoppers

It’s that time of year again, when people struggle to choose presents for relatives they see but once a year and barely know. 

The solution to this, beyond just plumping for wine or a selection box, is to use a gift finder tool.

Some of our biggest retailers have kindly provided these tools to assist our present buying this year. So how well do they work?