Everyone knows that click and collect is a hugely popular delivery option among shoppers, but it seems that some retailers have failed to adequately prepare for the Christmas rush.
Tesco has already suffered a fulfilment disaster after failing to deliver loads of Black Friday click and collect orders on time.
High street stores are getting their mojo back, so what can ecommerce do to engage the consumer?
Here are just 10 features that help to keep customers engaged on ecommerce websites. If you’ve seen any innovative new features from ecommerce companies, please let us know below.
For all things engagement and optimisation, why not attend the Festival of Marketing, in London, November 12-13th.
Hashtags in social media marketing are overused and under-appreciated, but it also can be hard to measure the success of hashtag campaigns.
Marketers need to do more than count likes and followers. They need to truly understand sentiment, language, tone of voice, and the trends of how conversations unfold, and campaigns are re-appropriated, around their chosen hashtag.