Everyone knows that click and collect is a hugely popular delivery option among shoppers, but it seems that some retailers have failed to adequately prepare for the Christmas rush.
Tesco has already suffered a fulfilment disaster after failing to deliver loads of Black Friday click and collect orders on time.
High street stores are getting their mojo back, so what can ecommerce do to engage the consumer?
Here are just 10 features that help to keep customers engaged on ecommerce websites. If you’ve seen any innovative new features from ecommerce companies, please let us know below.
For all things engagement and optimisation, why not attend the Festival of Marketing, in London, November 12-13th.
Hashtags in social media marketing are overused and under-appreciated, but it also can be hard to measure the success of hashtag campaigns.
Marketers need to do more than count likes and followers. They need to truly understand sentiment, language, tone of voice, and the trends of how conversations unfold, and campaigns are re-appropriated, around their chosen hashtag.
TK Maxx has started to sell online in the UK, but the discount retailer is taking a cautious approach, and is only offering handbags for sale on the site so far.
The company is asking for feedback from customers on what else they would like to buy from the site though, so it seems that other product ranges will follow.
The UK’s fashion brands are missing out online by not making the most of their websites and offering a full range of products to web shoppers.
In the YouGov survey conducted for GSI Commerce, brands such as H&M, TK Maxx, Primark and Matalan were highlighted for failing to make the most of their web presence, despite the obvious benefits of selling online.
High street retailer Matalan unveiled its first e-commerce website just before Christmas, though the company is just selling its women’s clothing range online at the moment.
I’ve been having a look at the new website, designed by Code Computerlove and using BT Fresca’s e-commerce platform, to see how it shapes up from a user experience perspective.
