Matalan

10 ways to increase customer engagement in ecommerce

High street stores are getting their mojo back, so what can ecommerce do to engage the consumer?

Here are just 10 features that help to keep customers engaged on ecommerce websites. If you’ve seen any innovative new features from ecommerce companies, please let us know below.

For all things engagement and optimisation, why not attend the Festival of Marketing, in London, November 12-13th.

The hashtag: understand customers and remain in control

Hashtags in social media marketing are overused and under-appreciated, but it also can be hard to measure the success of hashtag campaigns.

Marketers need to do more than count likes and followers. They need to truly understand sentiment, language, tone of voice, and the trends of how conversations unfold, and campaigns are re-appropriated, around their chosen hashtag.

TK Maxx finally starts selling online

TK Maxx has started to sell online in the UK, but the discount retailer is taking a cautious approach, and is only offering handbags for sale on the site so far. 

The company is asking for feedback from customers on what else they would like to buy from the site though, so it seems that other product ranges will follow.

TK Maxx