matt bailey

The case for two-tier affiliate marketing

Does the “traditional” affiliate model still have a place? In this article, I’ll be highlighting
the case for a two-tier approach to running an affiliate campaign.

It is now 11 years since the emergence of affiliate marketing in the UK, and there is no doubt that the channel has evolved considerably in that time.

In fact, I would argue that it has moved from being a self-contained channel to the situation we now have where “affiliate marketing” is just a catch all term for CPA based performance activity that happens through an affiliate network. 

Can you control your brand when using affiliates?

Brand control through affiliate marketing: is it an oxymoron? Maybe. A bone of contention with affiliates? Probably. A real concern for brands? Definitely.

In this post I will look at how to ensure that you retain brand control when working with affiliates…