Matt Cutts

Google ‘takes action’ against major guest blog network

Earlier this year, Matt Cutts announced the ‘death’ of guest blogging for SEO, declaring it finished as a link building tactic. 

Now, following a tweet by Cutts announcing that action has been taken on a ‘large guest blog network’, it seems that, though Google hasn’t confirmed it, MyBlogGuest is the ‘victim’. 

It no longer ranks for its own brand name, a classic sign of a Google penalty, while I can’t see it anywhere for terms like ‘guest blogging’. 

Seemingly Google wants to send another message about guest blogging, so what does this mean? 

We’ll stop building links when they stop adding value

We’ll stop building links when they stop adding value”. This seems to be the motto around at the moment and it’s probably due to the high value that gaining links still offers to sites.

Within the industry we are always striving to keep one step ahead of the curve, to ensure that our client’s rankings continue to progress whilst keeping ourselves afloat within the search engine results pages (SERP’s), and link building is still a very powerful tool. 

I believe that this is changing and that Google will devalue the power of links over the next few years, defending against the manipulative optimisation trends and habitual forms of online marketing taking place.  

Bearing this in mind, I believe that now is the best time to start adapting your search engine optimisation (SEO) for this change if not already.

Matt Cutts declares the death of guest blogging for SEO

Matt Cutts made his strongest statement yet on guest blogging, declaring it dead as a linkbuilding tactic.

This does seem to be a broad statement and, as Editor of a blog which accepts (and values) guest posts, Google’s policing of the internet can be irritating. 

Still, there’s no doubt that guest blogging has been hammered as a link building tactic, to the extent that we’ve become tired of guest blogging approaches. 

So how will this affect sites looking to accept guest posts?