Mattel

Mattel continues to engage with Barbie ‘Life in the Dreamhouse’ web series

This week on our weekly showcase of The Dachis Group’s Social Business Index we’ve focused on cars, cars, cars…and Barbie. 

The Dachis Group has analyzed three well-known brands – Chrysler, Renault and Mattel – to see why they are faring better in the social space this week.

We’ll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

Case study: Mattel’s ecommerce launch gets a boost from interactive video

The internet has forever changed the business of retail. And while many successful companies have historically let other people sell their products, online it’s much easier to get to consumers directly. But opening an etail site in 2009 is tricky business. That’s the problem Mattel Inc. ran into when the toy maker decided to start selling products to customers this year.

How did they fix that? Video. Video. Video.