maturing markets

Online dating: can ‘paid’ survive ‘free’?

The global economic meltdown that occurred in 2008, and the ripple
effects that can still be felt today, had a profound impact on internet
business models. The notion that services free to the consumer would
dominate suddenly didn’t look so good anymore. Charging consumers
directly for services was suddently sexy again.

But that isn’t necessarily true across the board. In the market for
online dating services, where millions of consumers have ponied up to
join sites that promise a shot at love, ‘paid‘ has found it difficult
to compete with ‘free‘.