maturity model


New report: the four pillars of agency maturity in APAC

Econsultancy has released a new report entitled The Progression of Agency Value in APAC: Developing a Model for Agency Maturity in a Digital World.

The report, sponsored by Adobe, details the challenges faced by agencies within the region, in particular its diversity, the struggle clients face in choosing supply-side offerings, a fragmenting customer landscape and a lack of suitable talent.

While this is countered by the huge opportunities present within a huge and digitalising region, the report states that agencies which fail to address these challenges are unlikely to succeed in the long term.

The research, which focuses on the Asia-Pacific (APAC) region, is a follow-up to the first Progression of Agency Value report written by Neil Perkin and published in 2012.