The Festival of Marketing 2015 will feature a variety of companies discussing the challenge of keeping pace with customer expectation.
The complexity of personal banking provides a particular challenge, one which Chris Woolnough has been wrestling with at MBNA (Bank of America’s credit card).
We caught up with Chris to ask about MBNA’s journey. Here’s what he had to say.
The Festival of Marketing includes 12 stages – see the speaker line-up and book your ticket at festivalofmarketing.com.