In less than 36 hours we’ll know the outcome of the one of the most talked about events of the year: the US elections. 2008 was marked as the first election that used social media with Obama far outpacing Senator McCain.
Now the mudslinging has hit every social platform and not only are we hearing the candidates point of view but news outlets, bloggers and anyone with a Twitter, Facebook or YouTube account are taking to the internet to say who should be the next president.
Global social advertising platform, Ebuzzing, is one of the many companies analyzing social media to predict the outcome of the election. They have pulled together over 925,000 tweets, 159,000 forum posts, 75,000 articles and 6,600 blog posts. According to the team at Ebuzzing, this amount of conversation equates to a media value of over $16 million.