McDonald’s announced this week that its smartphone app has clocked up more than 1m downloads in less than a year.
More than one in ten users return to the app more each month, with peak times unsurprisingly coinciding with lunch and dinner.
The app, which was designed by Grapple, doesn’t allow you to place an order, but does provide a store locator function, full menu and nutritional information.
So how has it clocked up so many downloads? I checked out the Android version of the app to find out…