Mcdonalds

McDonald’s shows interactivity is next for out-of-home media

Out-of-home advertising has been changing a great deal in the last ten years.

Digital screens are now a fixture in most cities, big data is starting to make pricing fairer, and it won’t be long before day parting and perhaps, some day, one-to-one ads are served.

Add to that mix the interactive ad, which McDonald’s is getting stuck into at its most famous ad spot, above Eros in Piccadilly Square, London.

The concept is a website optimised for mobiles that allows one to create a character and then share it or download it. If one is near the Piccadilly screen, the character can be uploaded to ‘Little Piccadilly’ and virtually Lord it over the square.

In this post you can see some imagery from the campaign and I postulate what interactive ads might mean for engagement and content.

All PR is good! Chipotle’s tasty Q3 follows controversial scarecrow video

Chipotle’s recent financial results have revealed a successful third quarter of 2013 as compared to the third quarter of 2012, with revenue increased 18.0% to $826.9 million.

With the notorious scarecrow ad (and downloadable song and game and all round worthy cause) released on September 12th, it’s conceivable that the last three weeks have played a part in the strong financial performance.

The scarecrow video was released solely online, and has been viewed 7m times on YouTube. There’s a nice responsive microsite for the ad and game, too. ‘As an incentive for players to complete the game, Chipotle is providing food rewards redeemable at any of its U.S., Canada and UK locations.’ 

Never has a scarecrow started such debate. You can watch the ad below, and the delicious Funny Or Die parody. 

Gamification for marketers: what old school games can teach us about engagement

You’ve most likely heard or even uttered the latest ‘it’ term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay?

Defined as the “process of using game concepts and mechanics to engage users and change behavior,” gamification is, at its core, a simple concept with huge potential for business.

In fact according to Gartner, 70% of Global 2000 organizations will have at least one gamified application by 2014.

10 brilliant digital marketing campaigns from McDonald’s

As the largest restaurant chain in the world, McDonald’s is no stranger to the effects that digital has had on consumers.

Those who are responsible for using digital to drive people towards those magical Golden Arches have thought of some clever digital marketing campaigns over the past couple of years. These campaigns not only drive footfall to stores, but also help to increase brand loyalty and engagement.

In an age where customers are deserting offline shopping, campaigns that blend the physical and the digital offer an opportunity to connect with digitally-savvy consumers.

We’ve put together ten examples from across the world where this brand has succeeded. Read below for more…

Seven ways to get prospects to do what you want

What would it take to get you to do what I want? If I looked you in the eye when asking? If it was a Tuesday? If your name sounded like mine?

According to scientists, it’s the last. We feel more warmly towards people or things we associate with ourselves, like if my name was Mary Anne and yours was Marilyn. They’re close enough in sound and visual likeness that I’d be more apt to do you a favor than one for, say, Richard or Jennifer.

These kinds of findings, argued Nancy Harhut at Integrated Marketing Week, have implications for marketers because we’re trying to get people to do things all the time: click on a link, choose our product over another, like our company on Facebook.

Knowing the instinctive, reflexive behaviors that people rely on when making decisions helps our marketing strategies and how we go about designing the prompts or triggers to get others to do what we want.

Harhut identified seven that will help you on your way to world domination.