McKinsey & Company

Letter T

Will 2012 be ‘T-Shaped’?

In new research conducted by Econsultancy, organisations identified a growing requirement for so-called ‘T-shaped’ people: staff who have a strong vertical digital skill, but are able to combine that with experience, understanding or empathy of other digital disciplines or traditional marketing practices.

Yet respondents to the research, conducted for the Digital Marketing: Organisational Structures and Resourcing Best Practice Guide, also noted that people with this type of experience are particularly hard to find.

Dark clouds on the horizon for cloud computing?

New Economy‘, ‘Web 2.0‘, ‘social media‘. These are but a few of the prominent buzz phrases that the internet has produced over the years. Some have deserved the buzz, some haven’t.

One of the rising stars in the buzz phrase-o-sphere over the past couple of years has been ‘cloud computing‘. The concept, at its core, is simple: ‘stuff‘ – be it applications or data – sits on a server on the internet and the users of those applications and data access it over the network.