Mechanical Turk

Should you crowdsource your SEO via the internet?

For many businesses, SEO is a black hole. Lots of stuff goes in, and almost nothing comes out.

There are plenty of reasons for this: executing an SEO effort requires the right strategy, a solid commitment and adequate human and financial resources to get the job done.

Belkin: a case study in social media sin

The importance of online product reviews to retailers, manufacturers and consumers cannot be underestimated. They’ve become a prominent fixture on ecommerce websites and are used extensively by consumers to make purchasing decisions.

The key to their value: authenticity. Any manipulation of these reviews threatens the credibility of the reviews, and in the case of retailers and manufacturers, potentially the perception of their brands.