media sellers

Real-time bidding soars, expected to be $7bn market by 2016

Real-time bidding (RTB) may be a source of concern and confusion for both media buyers and sellers, but that isn’t stopping adoption of RTBs.

According to a report published this week by sell-side platform Index Platform, the number of RTB impressions sold via its platform jumped nearly 30% in the first and second quarters of the year. What’s more: growth was driven by both major advertisers, which accounted for 57% of all spend in Q2, and local advertisers, which increased their spend by nearly 50% quarter-over-quarter.

RTB expected to grow significantly, but concerns linger: report

The benefits of real-time bidding (RTB) seem obvious, but as a percentage of the display advertising market, RTB’s growth has lagged many observers’ expectations.

So what gives?

According to a study (PDF) conducted by Advertiser Perceptions and released this week by Casale Media, approximately half of media buyers and sellers are already participating in the RTB ecosystem, and significant growth is expected over the next year, but both sides still have a number of concerns that are holding RTBs back.

The iPad’s greatest success: inspiring stodgy old industries

The iPad hype is in full swing. Anybody who checks Techmeme on a daily basis, for instance, will be intimately familiar with the latest iPad news and rumors.

While initial analyst indications are that the iPad is going to rock and roll, it’s still too early to say if it will truly live up to the hype long-term. But that doesn’t mean it’s too early to declare that it has done something remarkable because that it has. What has it done? Inspired stodgy old industries.

Allstate asks media sellers for their best ideas

Thanks to the internet and social media, it’s never been easier for companies to reach out to consumers. Companies like Starbucks and Dell, for instance, have set up crowdsourcing websites through which consumers can share ideas that may help them improve their products and services.

Insurance company Allstate is getting into the act too. But it doesn’t want ideas from consumers. Instead, it’s reaching out to a different group: media sellers.