Media summit

Media Summit: Consumers are king. But advertisers don’t always pay attention.

For many publishers — both online and off — content runs their business strategy. As Rupert Murdoch recently said, “Content is not just king. It is the emperor of all things electronic.” But a good point came up at Digital Hollywood’s Media Summit in New York this week: it’s consumers that you’re trying to reach with that content. And businesses need to pay a lot more attention to the consumer if they want to increase revenues and find successful ad models today.