Q&A: MediaEquals CEO Gary Goodman on plan to centralise media trading

Gary Goodman is the CEO and co-founder of MediaEquals, an online platform set up initially for trading offline media with plans for an online display channel by early 2010. Backers include Richard Eyre, the chairman of the IAB, John Farrell, the former president and CEO of Publicis Groupe SAMS Worldwide and Andrew Walmsley, the co-founder of i-level. 

We interviewed Gary about the platforms’s ambitious plans and how his experience in offline and online marketing have informed the company’s approach.

He also explains why the marketplace is not a threat to existing online advertising exchanges.