If video is the future of the internet, here’s what brands need to know

Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. 

But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet. The answer: perhaps.

How brands can use Periscope and Meerkat

Whether you’re a Periscoper or a Meerkater we have the inspiration for you.

And if you rightfully point out that nobody who uses either live-streaming video app has ever referred to themselves as a Periscoper and Meerkater then you are truly the closest thing we have to an expert and you can probably just have a nice lie down as a reward.

Periscope and Meerkat: what do marketers need to know?

If you’ve clicked on a Twitter link in the last couple of months that has taken you to a tall rectangle of shaky footage and lots of shouting in a bar, chances are you’ve stumbled on to a friend’s Periscope or Meerkat feed.

Or perhaps you were tempted to watch the premiere of Game of Thrones Season five in a deeply unsatisfying and illegal manner.

Or maybe you saw some distressing footage live-streamed from a citizen journalist who was first on the scene of a natural disaster, a street-level skirmish or a Neil Diamond concert.