Megane experiment

Is Renault’s Megane Experiment flawed?

Renault launched its latest TV ad this week, part of a multichannel campaign which also features YouTube videos, websites, print ads, a Facebook group and more… 

Viewers of the TV ad are invited to visit the URL to find out more. The problem is, depending how users enter this URL or related brand terms, they may not get to the page that Renault wants them to.