megatrends

Three digital marketing mega trends for 2015

Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation. 

In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic.

Before that we had marketing automation, inbound marketing and going back further still social, mobile, video and so on. “Search engine marketing” was coined as a discipline back in 2001.