Why do we love memes? I haz teh ansur

It’s August, David Cameron has been pointing at fish, Legoland is doing a roaring trade and I’m allowed to write a post about memes.

With a science education and a marketing vocation, I like to read and its peer-reviewed research papers about the internet. Okay, it’s often social science and can be pretty qualitative, but it’s still interesting to see the internet analysed in such a way.

I thought I’d bring you the highlights from some research by Katie Miltner into the enjoyment of memes, typically titled ‘”There’s no place for lulz on LOLCats” The role of genre, gender and group identity in the interpretation and enjoyment of internet memes’.

This paper uses LOLCats, one of the most popular and enduring internet memes, as a case study for exploring some of the social and cultural forces that contribute to memes’ popularity.

So why do we love memes?

Rubio Water: not every marketing opportunity is worth pursuing

Marketers have more channels than ever in which to hawk their wares, and combined with our 24/7, media-obsessed culture, marketers arguably have more opportunities than ever to reach consumers.

For better or worse, marketers are under enormous pressure to capitalize on these opportunities. But increasingly, it’s worth asking: just how many of them are really worth pursuing?

This is a question the marketers behind Poland Spring had to answer when United States Senator Marco Rubio needed a sip of water during his televised response to President Barack Obama’s State of the Union address on Tuesday. Yes – he happened to reach for a bottle of Poland Spring. Rubio’s thirst-quenching move was likely seen by millions and, perhaps undeservedly, became one of the biggest highlights on one of the biggest nights in U.S. politics.