men

Men like Facebook ads more than women: report

Women may like Facebook more than men, as evidence by the fact that approximately 60% of the social network’s population is female, but for marketers looking for consumers who like their ads, targeting men may be a more effective and cost-efficient approach.

That’s according to a new study conducted by marketing software firm Kenshoo and Resolution Media which looked at 65bn Facebook ad impressions and 20m clicks over the course of the last year.

Is Google+ facing a demographic fail?

If the future of the internet is social, as some believe, the long-term fate of the world’s largest search engine could rest on how well its social network, Google+ does.

While it has a long way to go before it catches up to Facebook in popularity and adoption, with over 100m users, it would appear that Google is off to a decent start.

Tablets are from Mars, e-readers are from Venus

Whether you’re male or female, there’s an almost equal chance that you own a smartphone. But what about tablets and e-readers? Do men and women share different preferences when it comes to the latest and greatest mobile devices?

According to
Nielsen’s latest survey of mobile device owners, the answer is
increasingly ‘yes.’ In Q2 2011, it found that 61% of e-readers were
owned by women, up from 46% in the third quarter of 2010. Tablets?
Almost the opposite: 57% of them are owned by men.