Meredith

New research shows 20% of US moms shop with smartphones

Yesterday, the IAB released new research in connection with Meredith’s Parents Network surveying moms with school age children on with use of mobile during the back to school season.

Anna Bager, Vice President and General Manager Mobile Marketing Center of Excellence, IAB, believes these results could point to potential opportunities for marketers to reach the coveted “mom” audience:

I know that back-to-school creates great mobile opportunities for brands and retailers to reach busy moms at a pivotal time. This study with Meredith points to a variety of ways that busy moms depend on their mobile devices in order to get through the hectic back-to-school season.

Ad agency acquisitions on the horizon for Time, Inc?

For content publishers to be successful, it’s clear they must learn to monetize their content – not just create it. Nowhere is that more evident than with traditional magazine brands like Time, Inc. For them, the key to success seems to be thinking and acting more like ad agencies than publishers.

And if they can’t think like an agency on their own, they’ll acquire one instead.

Time iPad magazine