The internet is not a meritocracy

I’ve seen it time and time again: the argument that the internet is a
meritocracy – a system in which the most talented and able are rewarded.
This argument is especially popular in the world of startups, where
we’re told that the best and brightest rise to the top.

I recently read an article in Forbes, The Fable Of Market Meritocracy,
which addresses the concept of meritocracies in markets generally. It
got me thinking about the internet, and whether or not the internet
really is a meritocracy.