Is big data a publisher’s panacea?

For traditional publishers trying to find their place in the 21st century, digital media is both a blessing and a curse.

The blessing: incredible opportunities to reach their audiences across channels, building stronger relationships in the process. The curse: digital has upended huge parts of the revenue models that kept them flush with cash in the past.

According to David Soloff, CEO of predictive analytics vendor Metamarkets, there is a panacea for publishers struggling with the curse: big data analytics.