With the future of paid content online anyone’s guess, the publishing world eagerly anticipates news on The New York Times’ paywall. Announced in January, we still have months to go before the paper unveils its official metered model. But executives have been giving hints. And today, Times chairman Arthur Suzlberger let the audience at CM Summit know that his newspaper is not above following the business model of low grade drug dealers: give people a few hits and then get them to pay.
However, it sounds like The Times is smartly going to follow an age old newspaper trick as well: let a few people get access for free.