I recently wrote a post where I revisited a number of social media statistics, which attracted a lot of attention. Among all of the feedback one trend stood out: people need more information about return on investment from social media. So I’ve decided to bat a few things around, as it’s quite a complex subject.
We’ve written extensively about social media ROI in the past, and have also highlighted some social media engagement metrics that should help you. And now, I’ve gathered various opinions from some of the British heavyweights in social media, as everybody has different thoughts about this particular area.