The transition from traditional to digital marketing has proved to be a mixed blessing for marketers.
From one angle, digital has been great for marketers. The digital metrics we get from digital platforms help us optimize our campaigns and improve outcomes to a great extent.
Bart Visser is Director of Brand Marketing at EliteSingles and one of the excellent speakers appearing at the Festival of Marketing, October 4-5 in London.
I caught up with him to ask a few qeustions about marketing a dating service and he provided some fascinating insights. Before you start reading, a reminder that you can buy your Festival tickets and view the agenda here.
While the number of fake accounts on Facebook’s billion-plus member social network might be a rounding error in the overall scheme of things, the world’s social networking giant isn’t ignoring the problem.
Facebook acknowledges that fake accounts are “closely related to the creation and spread of spam,” and last week it detailed how it’s has been cracking down on abuse, including bots used to create fake accounts and paid likes.
With the world’s largest social network, it’s no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.
According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they’re running on the social network.
Econsultancy has published a new report titled The Fundamentals of Email Marketing.
Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom.
Measuring marketing performance is fundamental to digital marketing analytics.
In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.
Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges.
And perhaps few face the number of challenges that confront healthcare marketers.
Here are seven of the biggest that this group must contend with.
Measurement is top of mind for marketers and the organizations they serve, but it’s rarely a cut-and-dry matter.
That’s particularly true for healthcare marketers.
Thanks to Facebook, the word ‘like’ has become an ubiquitous part of internet jargon.
Now, one of Facebook’s biggest social rivals has decided to piggyback on the word it made famous.
Despite all of the opportunities the internet has created for brands to market themselves to consumers, brands still covet consumers who sing their praises and help drive sales through word-of-mouth recommendations.
Thanks to the proliferation of smart phones, mobile has seemingly taken over the web, forcing companies to build mobile-friendly experiences, or else.
But that doesn’t mean that the desktop is dead.
Despite the significant innovations that have taken place in online ads in the past several years, advertisers still largely rely on metrics like CPM and CPC to quantify their digital ad spend.
To a large extent, the use of these metrics makes sense. They are simple and for many channels, are reasonably meaningful. But that doesn’t mean that there’s no room for innovation.