Michelle Phan

Further advice on YouTube strategy for brands

Even after seven years of YouTube’s existence, brands still aren’t making much of a dent in the ‘YouTube 5,000’, an elite group of channels with at least 43m views each.

Theoretically brands have a much greater advantage than your average YouTuber as they have more money to produce content, however according to Touchstorm’s latest study, The Touchstorm Video Index, only 74 of the YouTube 5,000 channels are from brands.

In November 2013 I took a look at YouTube strategy for brands. I revealed some surprises from the research, and recommended some guidance on how brands can improve their YouTube reach.

Yesterday I talked to the SVP of marketing and production at Touchstorm, Sean Womack, about the topic, and he offered the following advice for brands.