How bitesize videos are changing the way brands communicate

Who would have thought that the launch of micro video was going to revolutionise the way we think?

Less than 20 seconds of space is being filled with so many great and creative ideas, allowing good concepts to grow, and more importantly, allowing you and I to become part of them. 

The power of crowdsourced video projects is on the rise. Now more than ever we can see examples of campaigns that use video to tell stories that come to life through the involvement of an online community.

It was all given a kickstart with the launch of micro video (Vine and Instagram), which is now taking over the way we and brands communicate with one another. 

Have a look at how video is sneaking into our daily lives, where brands and society work together to create something that emphasises the role of creativity.