Microcopy is one of those things that is hard to define (how does it differ from regular or maxicopy?) but you know it when you see it.
There’s a loyal following of UX bods behind these kind of microinteractions and how they can be enhanced with little pieces of finely judged copywriting.
I’ve written about it before (see previous post on micro-copywriting), but thought I should thrown down some of the finest examples of this fine art.
These are bits of copy most websites could implement somewhere, and without precluding the need for testing, I’m sure they will improve performance.