FC Barcelona launches ‘FCB Alert’ app for Facebook

FC Barcelona has launched a Facebook app called ‘FCB Alert’, which it hopes will allow the club to engage better with the 28m fans it has on the social network.

Designed by MicroStrategy, the app includes exclusive content, news, interactive features and the ability to buy merchandise within Facebook.

Fans can interact with games, polls and a range of other multimedia content which can also then be shared with other Facebook users.