MIG

MIG identifies m-commerce and mobile marketing as top trends for 2012

Mobile Interactive Group (MIG) has released the results of a study into trends and expectations of the mobile industry for 2012.

Nearly a quarter of the brands, agencies and technology providers surveyed (23%) identified m-commerce and mobile marketing as the most important areas of growth for the next year.

MIG spoke to more than 500 clients across multiple sectors including automotive, retail, FMCG, handset manufacturers and mobile network operators.

Clarks launches first transactional mobile site

Clarks has become the latest in a run of retailers to launch a transactional mobile strategy, announcing today that it has created its first ever m-commerce site.

With the company’s full product range available to buy, people can shop directly from their mobile or locate their nearest store. 

Moneysupermarket.com launches car insurance app as part of mobile refocus

Comparison site Moneysupermarket.com has launched a car insurance comparison app for the iPhone as part of a three-stage mobile strategy that covers communications, internet and commerce.

Working with mobile experts Mobile Interactive Group (MIG), the company has been rolling out updates for the past few months.