Mike Durbridge

B&Q on its new website: “Most of the £60m went on backend systems”

B&Q recently unveiled its brand new responsive website, which came complete with a whopping £60m price tag.

Obviously this created a great deal of interest as to where exactly the money was spent. One would assume that a majority of the investment went into upgrading the backend and in-store systems.

Thankfully B&Q were happy to provide us with some insight into the work behind the new site.

Here’s what director of omnichannel Mike Durbridge had to say…