mike sands

JUMP feature: The new CMO must be a data CMO

For our fifth JUMP interview, we had a chance to speak with Mike Sands, president and CEO of BrightTag, who will at the JUMP conference on January 30, 2013 in New York. 

Before Mike Sands joined BrightTag, he was part of the founding team at Orbitz acting as both CMO and COO until they were acquired. In an earlier position, Sands was what he called a rebel at GM when he fought to spend 2% of the budget online, around the time with you could, in his words, literally buy the internet by getting banner ads on hotwire.com.

Unfortunately those early days are gone, and now sites are bogged down by miscellaneous code and third party script as marketers try to be smart about advertising online. This has brought about the new future of tag management including companies such as BrightTag who are trying to improve the safety, security and speed of ecommerce sites today.