If Silicon Alley Insider is correct that Apple’s iPhone 4 is an iPad
killer, advertisers haven’t taken notice yet. According to a new study from Millennial
Media, ad requests on the iPad are up 160% in the last month.
With Apple’s iAd platform launching this summer (and the company’s competitor-blocking ad policy), Steve Jobs’ prediction that Apple will serve half of the mobile ads sent in the second half of 2010 might not be that far off.