Millenial Media

Millennial Media: iPad ads exploded in May

If Silicon Alley Insider is correct that Apple’s iPhone 4 is an iPad
, advertisers haven’t taken notice yet. According to a new study from Millennial
, ad requests on the iPad are up 160% in the last month.

With Apple’s iAd platform launching this summer (and the company’s competitor-blocking ad policy), Steve Jobs’ prediction that Apple will serve half of the mobile ads sent in the second half of 2010 might not be that far off.